COMMUNICATION CHALLENGES AND STRATEGIC GOVERNANCE OF CONTEMPORARY DIASPORAS: THE CASE OF AZERBAIJAN

Abstract

Frequent migration processes in the modern world can be attributed to one of the key consequences of contemporary societal development. On the one hand, traditional drivers of migration include the collapse of existing political and economic structures, the emergence of new independent states, ongoing conflicts and wars, as well as socio-economic inequality between regions. On the other hand, the rapid development of communication and transport systems, expansion of information and communication technologies, and increasing global integration have significantly facilitated the mobility of individuals and the formation of transnational communities. Thus, modern diasporas have become increasingly visible as important actors within global social, political, and communication systems. In different states, ethnonational groups utilize socio-cultural self-organization as a mechanism for maintaining identity and influence across borders. This process has contributed to the growing significance of diasporas in international relations and global communication networks. A comprehensive response to these developments requires a rethinking of the role of transnational spaces and diaspora structures within contemporary global governance frameworks. The article examines communication challenges in contemporary diaspora systems, emphasizing that effective diaspora governance requires a systematic and conceptually grounded approach that integrates institutional, technological, and transnational dimensions of communication.