THE ROLE OF STRATEGIC FINANCIAL MANAGEMENT IN DRIVING SUSTAINABLE GROWTH IN A GREEN ECONOMY

Abstract

Strategic financial management is critical in promoting sustainable economic growth and developing a green economy by integrating best financial practices with sustainable development objectives. This study analyzes the impact of strategic financial management on sustainable economic development through three case studies: Greencells in Germany, a leading and highly successful company in solar energy; the ECOPROFIT program in Slovenia, a project that aims to effectively manage the process of reducing costs and waste in enterprises, and Ujë Rugove, a Kosovar company that has received green financing to advance its production process. Through content analysis, comparative analysis, and secondary data analysis, the study examines how the financial strategies of these companies and their green projects have contributed to sustainable growth. The empirical results highlight that strategic financing and effective management of financial resources positively impact improving competitiveness and promoting environmental innovation and sustainable development projects. This study provides recommendations for all businesses, governments, and other stakeholders on effectively integrating strategic financial management into green economy projects.