THE ROLE OF ENTREPRENEURIAL MINDSET IN DRIVING INVESTMENT IN SELF-DEVELOPMENT THROUGH ONLINE COURSE

Abstract

This study investigates the impact of the entrepreneurial mindset on purchasing behavior, specifically focusing on investing people for online self-development courses. Using logistic regression analysis, the study examines how different entrepreneurial traits impact consumers' decisions to invest in self-development. Key findings show a significant positive correlation between execution-oriented traits and the likelihood of purchasing self-development courses. These results offer valuable insights for marketers and entrepreneurs in the e-learning industry.