IT Outsourcing - A Management-Marketing Decision


  • Raluca Ecaterina Brandabur Academia de Studii Economice Bucuresti Facultatea de Marketing


crisis management, cloud computing, outsourcing IT, marketingmanagement decisions


Survival of an organization in an environment increasingly aggressive requires a more constant study of it, followed by careful planning of its activities on the market, accordingly with the organization’s mission. In this context, targets and specific modalities for achieving them are expressed by developing and implementing management-marking strategies. Critical economic environment (recession) demands now thoughtful strategic movements, providing a satisfactory market share, constant cash-flow and customer loyalty. The evolution of the Information Technology (IT) allowed for several years the development of IT solutions based on Cloud Computing. The present paper describes how the decision of outsourcing IT using cloud solutions is bounded from benefits in terms of reduced costs for the infrastructure, removes the burden of the infrastructure and networking management for the companies, offers the chance to use multi-tenant applications that are easy to be updated by the application developers and so on.


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