IT Outsourcing - A Management-Marketing Decision
Keywords:crisis management, cloud computing, outsourcing IT, marketingmanagement decisions
AbstractSurvival of an organization in an environment increasingly aggressiveÂ requires a more constant study of it, followed by careful planning of its activities onÂ the market, accordingly with the organization’s mission. In this context, targets andÂ specific modalities for achieving them are expressed by developing and implementingÂ management-marking strategies. Critical economic environment (recession) demandsÂ now thoughtful strategic movements, providing a satisfactory market share, constantÂ cash-flow and customer loyalty. The evolution of the Information Technology (IT)Â allowed for several years the development of IT solutions based on Cloud Computing.Â The present paper describes how the decision of outsourcing IT using cloud solutionsÂ is bounded from benefits in terms of reduced costs for the infrastructure, removes theÂ burden of the infrastructure and networking management for the companies, offers theÂ chance to use multi-tenant applications that are easy to be updated by the applicationÂ developers and so on.
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