The purchase behavior of the consumer

Ramona Mihaela Urziceanu, Valentina-Simona Pașcalău

Abstract


The paper describes the types of purchase behavior of consumers and the stages of decision made by the purchasing of the consumer, the approach in which the personal factors can affect the decision made by the purchasing of the consumer, the psychological factors which can affect the decision made by the purchasing of the consumer, the examination of the social factors that influence the decision made by the purchasing of the consumer and why  is it so important that marketing has to understand consumer purchasing behavior.


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THIS JOURNAL IS INDEXED IN :

Indexed by C.N.C.S.I.S. in category B+

2007-2010 SOCOL@R

2010-2011 COPERNICUS